At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Social media marketing works best when your social media profiles are all linked together. On your blog, post links to your Twitter site, for example. In the information box of your YouTube videos, post a link to your Facebook page. On your profile page on Twitter, make sure to include the link to your Facebook page and blog. Creating these type of links can greatly increase your number of customers.
YouTube can be a valuable social media marketing tool. Millions of people are on YouTube each hour of every day, this can potentially attract millions of people towards you so it’s never a bad idea to market on YouTube. This will increase the chances that visitors will make purchases.
Add a social networking widget to your website to maximize exposure. Add a widget to your site that followers can use to easily share your content. It also simplifies many processes for your visitors, like re-tweeting or voting on a contest.
Answer questions or comments that people post. You want to let people know that you care, and that you are willing to engage in conversation with them to help them out.
You can whip up shopper-friendly storefronts with your social media campaign. Make a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. People who use Facebook too often can tend to get the two sides confused. For this very reason, it is advised to create separate social profiles and keep one for personal use. You can have them make their purchase without leaving Facebook to go to your main site, which is usually their preference anyway.
Rome wasn’t built in a day, and neither will your social media presence. It takes time to gain followers, so do not become disappointed if it does not happen right away. It can happen and has happened, but the chances are slim that your site will go viral right when you set it up. Your followers will increase as time goes on.
Ask for assistance if you need it; don’t be embarrassed. Although professionals are available to help you with your social media marketing campaign, they can be quite expensive. This can be costly, but will be well worth the expense in the long run.
Take a look at the games offered on Facebook. Creating a game around your product or service will be a fun way to introduce it to a large audience. Some games have gone viral and turned into very successful ventures for many companies and brands. If you can afford it, have a professional design a game for you, and share it on Facebook.
Communicate with your customers directly on social media sites as a person representing the company. Your customers are not interested in speaking with a large company. When a customer knows there is a compassionate person at the other end of their Internet connection, they will have more confidence in your business.
It is important to never rely on a single channel when it comes to social media marketing. The more places you expose yourself, the more potential you have for success. Utilizing these different tools can also help you in different ways.
One fun way to interact with people through social media is holding a picture contest that incorporates your brand. Especially if you’re planning on offering a prize, people will really become involved and flock to your site to enter any contest. Any photos they take for your contest are likely to get shared in their own personal networks, giving your brand exposure to individuals that might not be aware of you.
To keep your social media marketing efforts interesting and informative, create and post YouTube interviews with experts in your field. Not only will you be providing great content, you will also establish yourself as an authority figure in your area of interest. This gives you an authenticity that money can’t buy!
On Twitter, follow those who have followed you. This is common courtesy and most people expect it. Your customers will know that you respect them and consider them to be just as important as yourself. You are going to retain a lot more new followers if you give them some attention through tweets and following them back.
Don’t post too frequently when marketing your business on social media sites. As a general rule, you should limit your posts to three a day or fewer. Customers start to get annoyed if they get constant company updates throughout the day. Post the three items or issues you want to apprise your customers of for the day, then wait until tomorrow to post anything else.
It’s important to stay up to date when it comes to marketing, and there’s no method of marketing as current as using social media. Social media can allow you to expose your distinct offerings for sale to prospective clientele around the globe. The above article has given you some valuable advice to help you develop a successful and lucrative social media marketing plan.