How To Create Your Own Mobile Marketing Plan
Having a good website is important to your online business. It’s not the only thing that you need though. You need to make sure you promote your business to the masses. This is where mobile marketing comes in. Not sure where to begin with it? Don’t worry; this article has helpful mobile marketing tips to get you started.
Consider starting a short code campaign to increase your mobile marketing database. Asking customers to text a code to enroll in message updates can generate significant increases in your database and also ensures that only those wishing to receive communications do so. Advertise your short code campaign through social media sites, your web site and any print marketing materials.
Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.
Use scannable QR codes to introduce your brand to customers. Link a QR code with a discount or coupon that is only found on the mobile application, product information, short video or another relevant item of value to the user. This is effective at getting customers familiar with your brand.
To draw in customers who might ignore advertisements, give them ways to use their phone’s capabilities. For example, you could ask them to take a picture of an item and then email it to you to get a coupon code. People love to play with their phones, and giving them a chance to do that can attract hard to reach customers.
Do what is necessary to avoid random acts of social media. If the thought crosses your mind to execute random acts of social media, step away from your computer and rethink your next move. You are going to want to take the time to carefully plan your next move so you do not blow the profits by making the wrong move.
Not any web tracker will do when you’re trying to keep up with the results of your entire campaign. You need to make sure that you’re using a mobile-specific type of software here to keep up with your data. Try different tracking platforms like Bango and Mobilytics to stay up to date with everything.
Make sure you understand what your goals are in mobile marketing. For most people, this mobile approach is on top of their normal approach, so it’s double the work. That’s why it’s very important that you define what you want out of this branch of marketing before you start. This will help you streamline your campaign more efficiently.
Yes, a good website is essential to an online business, but as you have read, it needs to be properly promoted to your customers. The most helpful way to do this is through mobile marketing. So, what are you waiting for? Use the above tips, and start improving your mobile marketing plan!